Recent developments in the world of sports have spotlighted a promising new venture in women’s basketball: Unrivaled, a startup league dedicated to 3×3 competitions. According to a press announcement made on Monday, the league has successfully completed a Series A funding round, attracting an impressive $28 million prior to its first-ever season. This latest financial boost follows an earlier seed funding of $7 million announced in May, culminating in a total capital influx of $35 million in 2024 alone. The financial commitment demonstrates both investor confidence and the increasing appeal of women’s sports, particularly in a format as dynamic and engaging as 3×3 basketball.
Unrivaled, co-founded by WNBA stars Breanna Stewart and Napheesa Collier, aims to fundamentally shift the narrative surrounding women’s professional sports. In contrast to the Women’s National Basketball Association (WNBA), where rookie salaries remain significantly lower than those in the men’s league, Unrivaled is committed to providing equitable compensation. Each player in the league receives equity, fostering a sense of ownership and encouraging athletes to invest in the league’s success. This innovative approach is designed not only to attract top talent but also to empower players, which could serve as a crucial model for the future of women’s sports.
The financial backing for Unrivaled includes notable names from various fields, enhancing its credibility and appeal. Notable investors such as NBA champion Giannis Antetokounmpo and Olympic superstar Michael Phelps underline the league’s ambition and potential for growth. The league has also secured significant partnerships, including Under Armour as its official uniform provider and a groundbreaking media rights agreement with Warner Bros. Discovery (WBD), which will broadcast games on platforms like TNT and truTV. This multifaceted strategy not only prepares the league for a successful launch but also optimally positions it within the highly competitive sports media landscape.
With the inaugural season set to commence on January 17, Unrivaled is positioning itself as a revolutionary entity in women’s sports. By assembling a roster of 36 elite athletes and offering competitive salaries—the highest in any women’s professional league—the organization is poised to attract significant viewership and fan engagement. The player-driven model presents an enticing alternative to existing leagues, fostering a culture of collaboration and shared success among players and investors alike.
Unrivaled’s formation and funding mark a significant moment for women’s basketball, offering both players and fans a fresh perspective on competitive sports. With strategic investments, star-studded support, and a clear focus on empowerment, this league is set to redefine the landscape of women’s athletics. As we look toward the inaugural season, the anticipation surrounding Unrivaled highlights a growing movement to elevate women’s sports to new heights, blending competitiveness with equity in an industry long underserved.
Leave a Reply